Marketing: The “Big Screen” Secrets

Isn’t it frustrating when you have a great product or service for people that you know will change their lives if all they did was simply try it and use it the way they’re supposed to… But they don’t? Then it is time to adopt the so-called “big screen” secrets to create huge buzz for your business through social media. Don’t worry because you are not required to put a multi-million advertising budget for this. Essentially, this can be done for free!

So what happens when you increase people’s use of your product? This is important as it could create a bandwagon or viral effect. When people are willing to use the word-of-mouth endorsements for your product, then you hit the goldmine.

1. You get more testimonials and success stories (which increases future sales).

2. You get more loyal customers (which increases repeat sales).

3. You get less refund and fewer drop outs. And if you’re talking about downline members or affiliates this means your residual income lasts longer.

4. When people get results from your product it increases your belief about what you’re doing and this translates into more sales for you because of your enthusiasm.

5. People spread your message and talk about you to other people on their own when they’ve experienced results with your product.

So what’s an easy way to do this? I know that you might be thinking that it can be a mountainous task. Well, I have a very good story to share to you.

It was 1940s and nobody liked to eat margarine. It was not part of the grocery list of many consumers. In other words, regular consumers had no interest in buying it or eating it.

Then there was a guy named Louis Cheskin who formulated what he called as “sensation transference.” In that era, margarine was plain white. So what Cheskin did was color the margarine yellow and wrapped it in foil which in those days was associated with high quality.

The result? People started buying margarine – creating an entire new product line in grocery stores that didn’t exist before. And surprisingly, in head-to-head taste tests with butter, people now said that the yellow “margarine” (they weren’t told it was margarine) on a slice of bread tasted great. Wow! Remember that the margarine here was basically not changed – it was just the color and the packaging.

This lead to future discoveries by Cheskin’s marketing company that showed that…

1. Ice cream tastes better when it’s in a cylindrical container as opposed to a rectangular container and people are willing to pay more for it

2. Chocolate chip cookies taste better when the chocolate chips are bigger as opposed to smaller.

3. Peaches taste better from a glass container than a tin container.

And of course, there is the famous Pepsi Challenge which showed that in blind taste tests people prefer the taste of Pepsi to Coke, but when people know what they are drinking, Coke wins.

The part of the experiment that most people aren’t told about is that an entire can of Coke is actually scientifically proven to taste better and maintain its quality longer than a can of Pepsi.  It’s only when people are given an initial “sip” of both in blind taste tests that Pepsi wins. Surprised?

In summary, you must be aware that the strength of your packaging and the experience you create when marketing your product has a great effect on the actual quality of the product itself.

It also has a major impact on how many people follow through with their purchase and consume your product — which means more satisfied customers and repeat purchases.

And when people use your product, that’s what gives you the feedback and results you need to keep making your product better.

So your marketing materials aren’t just “marketing materials.” They are an actual part of the value of the product itself.

Of course you have to be equally committed to delivering a quality product or service as you are to packaging it. You need both for short term and long term results.