Just yesterday, I received an email from a friend and she asked: What makes you stay or on the other hand click away from a website? Aside from content, it is the web design which holds a major factor why a visitor will decide either to stay on the site or return over and over again or will just click the mouse away.
There are some easy steps we have to make in the process of creating the site. One of these critical factors is making sure that the design is well-placed so as not annoy your visitors with bad appearance and in the end keep them interested with the content and what the site can offer. The content is important but if the whole design itself is not properly designed then the site may have some problems. You may have precious information and attractive offerings but if the visitors are turned off from the homepage then there is no use of the website.
Never forget that font is something not to be forgotten as a lot of viewers are giving a second priority to the contents of the website. Make your font style & size more appealing to your intended audience. That is why one should avoid using the unpopular font styles & sizes.
People complained from text that does not have enough contrast from the background, multi colored text, as well as white text on black background. Though the white text on black background has a very pleasant and contemporary look, for a lot of text it becomes tricky to read. No one will spend the time to read the text if it tires the eyes and frustrates them. So if you want your text to be read, go for properly colored background and text coordination.
Do not make the navigation of the website very complicated as most viewers never appreciate difficult browsing experience. If you are involved in online business, your procedures in sale & purchase processing must be clear and easy. You should make an easy process for the same to cater new customers as well as retaining the old customers.
Colors used in the website also play a crucial role in attracting viewers’ attention. In case you have used very fast and sharp colors that could hurt the eyes then there is a big possibility that they will just click away to other good websites. That is why you should use those colors which make the ambiance of the web page friendlier and easy.
One last important thing to take note is how fast the loading of your website is because slow loading sites will definitely not be good to get viewers. For example if your site is heavily laden with so many applications, the loading rate can be affected. Remember that we should be enticing viewers or the customers to stay and enjoy the site.
So make your site full of good contents as well as make the experience more pleasurable and easy for your viewers.