Avoid These Mistakes In Website Creation

Just yesterday, I received an email from a friend and she asked: What makes you stay or on the other hand click away from a website? Aside from content, it is the web design which holds a major factor why a visitor will decide either to stay on the site or return over and over again or will just click the mouse away.

There are some easy steps we have to make in the process of creating the site. One of these critical factors is making sure that the design is well-placed so as not annoy your visitors with bad appearance and in the end keep them interested with the content and what the site can offer. The content is important but if the whole design itself is not properly designed then the site may have some problems. You may have precious information and attractive offerings but if the visitors are turned off from the homepage then there is no use of the website.

Never forget that font is something not to be forgotten as a lot of viewers are giving a second priority to the contents of the website. Make your font style & size more appealing to your intended audience. That is why one should avoid using the unpopular font styles & sizes.

People complained from text that does not have enough contrast from the background, multi colored text, as well as white text on black background. Though the white text on black background has a very pleasant and contemporary look, for a lot of text it becomes tricky to read. No one will spend the time to read the text if it tires the eyes and frustrates them. So if you want your text to be read, go for properly colored background and text coordination.

Do not make the navigation of the website very complicated as most viewers never appreciate difficult browsing experience. If you are involved in online business, your procedures in sale & purchase processing must be clear and easy. You should make an easy process for the same to cater new customers as well as retaining the old customers.

Colors used in the website also play a crucial role in attracting viewers’ attention. In case you have used very fast and sharp colors that could hurt the eyes then there is a big possibility that they will just click away to other good websites. That is why you should use those colors which make the ambiance of the web page friendlier and easy.

One last important thing to take note is how fast the loading of your website is because slow loading sites will definitely not be good to get viewers. For example if your site is heavily laden with so many applications, the loading rate can be affected. Remember that we should be enticing viewers or the customers to stay and enjoy the site.

So make your site full of good contents as well as make the experience more pleasurable and easy for your viewers.

Marketing: The “Big Screen” Secrets

Isn’t it frustrating when you have a great product or service for people that you know will change their lives if all they did was simply try it and use it the way they’re supposed to… But they don’t? Then it is time to adopt the so-called “big screen” secrets to create huge buzz for your business through social media. Don’t worry because you are not required to put a multi-million advertising budget for this. Essentially, this can be done for free!

So what happens when you increase people’s use of your product? This is important as it could create a bandwagon or viral effect. When people are willing to use the word-of-mouth endorsements for your product, then you hit the goldmine.

1. You get more testimonials and success stories (which increases future sales).

2. You get more loyal customers (which increases repeat sales).

3. You get less refund and fewer drop outs. And if you’re talking about downline members or affiliates this means your residual income lasts longer.

4. When people get results from your product it increases your belief about what you’re doing and this translates into more sales for you because of your enthusiasm.

5. People spread your message and talk about you to other people on their own when they’ve experienced results with your product.

So what’s an easy way to do this? I know that you might be thinking that it can be a mountainous task. Well, I have a very good story to share to you.

It was 1940s and nobody liked to eat margarine. It was not part of the grocery list of many consumers. In other words, regular consumers had no interest in buying it or eating it.

Then there was a guy named Louis Cheskin who formulated what he called as “sensation transference.” In that era, margarine was plain white. So what Cheskin did was color the margarine yellow and wrapped it in foil which in those days was associated with high quality.

The result? People started buying margarine – creating an entire new product line in grocery stores that didn’t exist before. And surprisingly, in head-to-head taste tests with butter, people now said that the yellow “margarine” (they weren’t told it was margarine) on a slice of bread tasted great. Wow! Remember that the margarine here was basically not changed – it was just the color and the packaging.

This lead to future discoveries by Cheskin’s marketing company that showed that…

1. Ice cream tastes better when it’s in a cylindrical container as opposed to a rectangular container and people are willing to pay more for it

2. Chocolate chip cookies taste better when the chocolate chips are bigger as opposed to smaller.

3. Peaches taste better from a glass container than a tin container.

And of course, there is the famous Pepsi Challenge which showed that in blind taste tests people prefer the taste of Pepsi to Coke, but when people know what they are drinking, Coke wins.

The part of the experiment that most people aren’t told about is that an entire can of Coke is actually scientifically proven to taste better and maintain its quality longer than a can of Pepsi.  It’s only when people are given an initial “sip” of both in blind taste tests that Pepsi wins. Surprised?

In summary, you must be aware that the strength of your packaging and the experience you create when marketing your product has a great effect on the actual quality of the product itself.

It also has a major impact on how many people follow through with their purchase and consume your product — which means more satisfied customers and repeat purchases.

And when people use your product, that’s what gives you the feedback and results you need to keep making your product better.

So your marketing materials aren’t just “marketing materials.” They are an actual part of the value of the product itself.

Of course you have to be equally committed to delivering a quality product or service as you are to packaging it. You need both for short term and long term results.

Basic Techniques: Making Your Blog SEO-Friendly

Not making their blogs or websites search engine friendly is one of the most important mistakes a lot of bloggers are making. We have to remember that search engines are the biggest and  the easiest source of traffic. If you look at your first blog post URL it will be Domain.com/?p=1 when you really want it to say Domain.com/how-to-make-your-links-seo-friendly.

You want your URL’s and blog post titles to be what you expect people to be searching in Google, not something that always sounds good to you. Whether you like it not, we have to be in consonance with the artificial intelligence of Google.

To make your links search engine friendly like we want it to be, log-in to your WordPress Admin and then go to Settings and then click Permalinks located usually on the left side. Modify the settings to Custom Structure and then use the code /%postname%/. Basically, this is one way to get your blog and your posts become a SEO friendly.

Another important SEO change is your page title and description, I personally use a FREE plugin to do this called All in One SEO Pack but as you guys are just starting, you may just want to edit these details from your WordPress Admin by clicking General under Settings. It is really important to choose the right page title, if you look at Retireat21.com you will see the title is “Young Entrepreneurs Making Money Online” — it says what the website is about and it has my 5 more important keywords and you should do the same. If you domain is 55street.com and is about Street Dancing, then you don’t want your title to be 55street but instead Learn to Street Dance.

You also have a Blogroll on your blog which can be one of the most effective ways to start building links and traffic to your website. Find 5 to 10 blogs under your niche and ask them to link to your site and you will do the same for them. You can add or edit your blogroll by clicking Links in the sidebar of your WordPress Admin. It is also important to have a SEO friendly link, so instead of getting them the link as “55street” ask them to put the text as “Learn to Street Dance.”

This is just one of the very basic things you should learn on Search Engine Optimization.

Making A Banner For Free

When you are involved in online marketing, there are a lot of skills that could come handy and one of these is making a banner. You see those attractive advertising banner in different websites and you have probably clicked one or two.

Do you need special skills and expensive software to create your won banner? No, there is no need to as you can create your own using just freely available resources.

Just last week, one of my friends asked me who is doing some of the banners I used in my other sites. Of course, I told him that I make my own. He responded: “Really? How the heck do you do that?” he said. “Are you not using special software and training for that?”

His concerns lead me to think that if he could not make a banner, most likely a lot of others don’t.  So I commissioned another friend to make a video guide for making banners. So here are the videos that could help you quickly and easily use the available free photo editing tool called Photoscapewhich you can download for free.

 

As stated in the videos above, the generally accepted standard banner sizes are the following:

* 250 x 250 (the size used in the video)

* 300 x 250

* 468 x 600

Note: If you want to see a complete list of standard banners sizes, just click here.

When it is time to post your banner, here is the way to make your banner HTML:

<p align=”center”>

<a href=”http://YourDomain.com”>

<img border=”0″ src=”http://YourDomain.com/images/your-banner-250×250.jpg”></a>

</p>

In addition, here are good tips on how to enhance the click drawing power of your banners:

* Too much emphasis on making it professional looking can backfire.

* Amateur looking banners can even be more effective.

* Utilize bright colors and handwritten fonts to make it more attractive.

* To gain more attention, use arrows.

* Using awards, shields, testimonials can help a lot.

* Don’t forget to add a call to action like “Get It Here” or “Click Here.”

I hope you learned something here. Enjoy your banners! Please share this post to others in Facebook or Twitter.

Traffic And Backlinks From Press Release Sites

Looking for more traffic and backlinks? Then here is a method to get an average, depending on how well your press release is written, of 500 visitors per day and around 4000 backlinks. We all know how Press Release sites work but only some of them actually syndicate your press release keeping your anchored backlinks intact.

I have here a good list of 20 press release websites which let you place 2 backlinks with your anchor keywords in content plus the most important thing is that they syndicate your press release unbroken. So within just one month, your press release can be distributed to many other websites which can produce traffic and of course backlinks.

As stated, these press releases bring in targeted visitors to your site. Doing this work will never take more than an hour to register and post a ready-made press release to the sites.

http://www.bignews.biz/ (PR 5)

http://www.transworldnews.com/ (PR 5)

http://www.freepressrelease.com.au/ (PR 5)

http://www.webnewswire.com/ (PR 5)

http://pressexposure.com/ (PR 4)

http://newsreleaser.com/ (PR 4)

http://www.healthprspider.com/ (PR 4)

http://www.information-online.com/ (PR 4)

http://www.a.mooladays.com/ (PR 4)

http://www.freepressrelease.com/ (PR 3)

http://freepressindex.com/ (PR 3)

http://www.i-newswire.com/ (PR 3)

http://www.prwindow.com/ (PR 3)

http://www.ideamarketers.com/ (PR 3)

http://www.pressreleasecirculation.com/ (PR 3)

http://www.yourfreepressrelease.net/ (PR 3)

http://www.pressmap.de/ (PR 2)

http://www.pressreleasepublic.com/ (PR 2)

http://www.release-news.com/ (PR 2)

http://www.booshplr.com/ (PR 2)

http://www.seenation.com/ (PR 2)

http://www.lets-find-out.com/ (PR 2)

http://www.press-release-articles.com/ (PR 2)

Have a happy traffic generation and link building!

Twitter And Your WordPress Blog

Aside from Facebook, Twitter is now considered to be a very important social networking site and it naturally generates a lot of interest especially from bloggers. Twitter is actually a micro blogging system or platform good for instant updates as well as posting information to the people who followed you.

Twitter has already caught the interest of the conventional media. In Twitter, a member can easily share ideas, thoughts, insights, knowledge, tips, and interesting article sources within the limit of no more than 140 characters.

Twitter is basically not designed to be another marketing venue but then nothing can prevent innovative online marketers from taking advantage of it. In fact, I would say that wherever people are congregating online expect marketers to be there too. Right now, marketers are effectively using Twitter to create brand awareness as well as promote products and services.

Now, anybody who has in mind to spam your Twitter followers with your blog posts URLs and affiliate links, think again. Your followers have the choice to un-follow you quickly.

Twitter should be taken just like any other good social media site. You have to share relevant information and useful insights on your niche by filtering them from hundreds of blog posts published all over the net – this is one way of offering real value to your followers.

When you find helpful tidbits of information related to your niche, by all means share them with your followers. When people are seeing the value of what you are sharing, there is a big chance that others will also be following your account. At the same time, Twitter is very effective in posting current news, hot trends in your niche, humorous pictures, humorous videos and other interesting stuffs.

Posting everyday can be good for your followers though this is not actually a must.  With the use of WordPress for your blog, there are some tools available to automate your Twitter updates. These tools are great for promoting your brand or marketing your products.

One, you must incorporate the Twitter feed into your blog and promote to your blog readers to tweet your blog posts or articles in their accounts. On this regard, you can use TweetThis which is a WordPress plug-in to persuade your visitors to tweet your blog post. If necessary, TweetThis will also condense your blog post URL to fit the 140-character limit imposed by Twitter.

Another good plug-in is WPTwitp-ID plug-in which add a Twitter field to your WordPress blog comment form. When readers are making comments, they can enter their Twitter user ids and the plug-in will create automatic links to follow them in Twitter. This way you are making it easy for your blog readers to share the post and comments in their accounts.

Another WordPress plug-in you have to look to is Twitter Tools which effectively integrate that of your blog with Twitter by grouping all your tweets into the side bar portion of your blog. This also enable you to post new tweets from inside your WordPress blog.

Bloggers are now also using TweetMeme Button to help readers retweet your post in the whole Tweeter network. It also shows a count of how many times your blog post has been retweeted. Tweeter Updater tool will send a Twitter status update to your account when you post something new in WordPress. You can easily find the web sites for these WordPress plug-ins with the use of Google.

Attracting Necessary Traffic To Your Blog

Every blogger knows how challenging it could be to entice adequate traffic to the site. Without traffic, even a blog with award-winning content can mean nothing. You need people to read your posts regularly.

Of course, there are some ways you can follow to gradually boost the number of visitors to your blog and make sure that they are targeted so as to also increase the possible revenues your blog is generating. Read on for some practical ideas.

Nothing is more important than being consistent on what you do. And this is also very true when blogging. Make sure you have a good and workable plan for posting new content and stick to it. With your plan, you will less likely to drag your feet in doing it. Because bloggers tend to think of a blog as an online magazine, think of your plan as an editorial calendar.

Now picture out how you are letting down your loyal readers if they keep finding the same old information when they browse your site. With the power of the mouse, it would be easy to be somewhere else and find other good blogs to see. Never ever look down on the role of consistency to your blogging success.

Here’s another good tip you must learn. You can substantially increase traffic to your blog by seriously formulating attractive titles for your blog posts. It is therefore necessary to do some keyword research or even just giving it a lot of thought on deciding the post title. Readers could be naturally intrigued by a particularly interesting title and read your blog just to see what is inside.

Keywords are very powerful allies in increasing targeted traffic to your site which will rebounds to your advantage especially in monetizing side. The more traffic the more money you can make.

Another way to increase visits to your blog is make your writing more engaging and always think of your prospective readers in mind. Do whatever necessary to stimulate your reader’s interest by making them a central part of the conversation.

People could be visiting your blog because they like the topic and would love to discuss the subject by sharing their own opinion on the matter. If you engage your readers by asking them the right questions and opening up the conversation you can increase your readership and increase the number of visitors to your blog.