Earlier today I found myself in a doctor’s waiting room. Having nothing else to do I did what most people do; read their magazines. I was reading an interesting article on sharks and how they are able to locate their prey with these “super” sensors that are capable of sensing minute electrical charges. These electrical sensors that are located on their head are so powerful that their perception was likened to dropping a AA battery in the ocean in New Jersey and sensing the electrical charge in Florida. That is one intense sixth sense!
The article reminded me of how some of the most successful blogs are created. Unless you have a monopoly in your market, you will have other people competing for the same business (or visitors, readers, etc.) that you are. The most successful bloggers are the ones who can “sniff” out what others can’t.
Think about that for a minute. If you are trying to promote your business online you can be certain that most of your competitors are doing the same. And chances are that most of these people are doing similar things with their blogs to gain visitors. So what does a “blogging shark” do?
The answer is as simple as it is vague: they can sniff out what non-sharks can’t smell. Their blogs offer people something a little different or maybe they’re offering just a little more value. The sharks can see when certain waters are unproductive so they head out in a different direction.
Any blogger would be wise to study the blogging methods of the sharks in their field. What are they doing with their blog that you aren’t? What are they doing different? And most importantly, can you apply their successful techniques to your blog?
Not every tool that a blogging shark uses may be applicable to your blog, but you’ll probably find that most of them are. By applying their tricks to what you’re doing, your blog will improve and become an even better addition to your business.