I’ve mentioned blog themes a few times already and I can’t really overemphasize the importance of using the right theme for your blog. How you present your blog to others is much the same as how you would present a brick and mortar store to your public; appearances mean a lot.
Many businesses invest in a quality layout and design for their commerce websites but leave little consideration for their blogs. They may just grab any free theme available that catches their eye. Sometimes the color schemes match up with their business site, but most often they don’t.
What these business bloggers may not realize is that almost every website design can be converted into a blog theme for use by WordPress. For someone who knows a little web coding, it’s not too difficult to create a WordPress theme that mirrors the look of your business site. Some designers charge more than others, so it pays to shop around for this kind of service. (Feel free to contact me for a quote if you’re in the market for a custom blog theme.)
I don’t know about you, but every time I’m on a nice looking website and click to their onsite blog and see the “Kubrick” theme I die a little on the inside. When they mix up the site and blog themes like that they lose the overall seamless nature their website once had.
Even if your blog is hosted on a separate domain I would push for it to be branded with the same theme as the main site. This creates continuity between related business sites and lessens the chance of any visitor not knowing who you are.
When it comes to your business blog, don’t settle for a theme that doesn’t match your company; get a theme that brands your blog to your business.