I know that there are a lot of blogs that are started that focus on very competitive topics. Getting noticed in a field of thousands of other blogs or websites can be a very daunting task, especially if your blog is brand new to the field. So what can a person do to help get a little exposure? Try using social media, particularly Twitter. Twitter is fast becoming one of the most popular forms of social media out there and it wouldn’t surprise me a bit if it became the social media leader in the very near future.
Using this blog as an example, if it weren’t for using services such as Twitter then the amount of visitors would be drastically reduced. This site is centered on blogging with a focus on business blogging. There are many, many other sites out there that are geared towards this topic. These industry giants dominate the search engine results and so I would have to pursue ways other than search engines to attract visitors. I chose Twitter.
Posting a blog update with a link in your Twitter stream can do wonders for your blog traffic. Your new blog may be invisible in Google, but you can get the word out easily in the “twittersphere”. As an added bonus, if other people like what you published, they may “retweet” your link which exposes your blog to even more people.
I have to add a word of caution to this: Don’t overdo it! Promoting your website occasionally through Twitter is fine, but it turns people off when someone is tooting their own horn a bit too much. Keep it in moderation and you should be fine.
So if you’re swimming in a sea of anonymity, look into using forms of social media like Twitter to get a little attention.